Loyalty Marketing

The Loyalty and Marketing Promotions System (LAMP) is a database management system that controls point program and point redemption for an enterprise the required the management of multiple marketing programs or those that manage multiple clients with multiple campaigns.

The premise behind the system is to streamline the point redemption for the customer/consumer so that the process of connecting these people with their rewards is accomplished effectively and easily. The system also provides the enterprise with the ability to define many campaigns and also operate as a third party which supports many businesses with this requirement.

When integrated with the Imageion™ Web and Workflow and/or Art of Commerce™ X-Chain Merchandising Inventory solutions with Image++, the system can be the cornerstone of any enterprises marketing initiative or central system for a third party marketing management company.

The LAMP System allows multiple loyalty programs to be defined within the context of a Line of Business and Client hierarchy which allows for business integration or segmentation for point programs and redemption. Participants can be defined at any level in a parent and child architecture, allowing participant groups to be created within a multi-client system where a single applications interface is used to manage all promotions regardless of marketing strategy.

New promotions are created and defined with a pre-set architecture at the onset of the promotion and allow for entry of participant entities, downline relationships, points transaction entries in manual or batch transaction import mode which effect the participant and based on definition the upward line relationships.

Web content such as News, Events, Employment Positions and other living information that changes over time is a perfect place for Image++ in your organization, for enterprises requiring more active workflow requirements the Imageion™ web and workflow and Art of Commerce™ merchandising solutions include Image++ technology.

Media collaboration throughout the enterprise managed at the same level as other general information such as prices, descriptions and universal product codes, Image++ extends standard line item navigation tools so that image galleries can be used for information acquisition and processing in addition to the commonplace designs.