Loyalty Marketing

The Loyalty and Marketing Promotions System (LAMP) is a database management system that controls point program and point redemption for an enterprise the required the management of multiple marketing programs or those that manage multiple clients with multiple campaigns.

The premise behind the system is to streamline the point redemption for the customer/consumer so that the process of connecting these people with their rewards is accomplished effectively and easily. The system also provides the enterprise with the ability to define many campaigns and also operate as a third party which supports many businesses with this requirement.

When integrated with the Imageion™ Web and Workflow and/or Art of Commerce™ X-Chain Merchandising Inventory solutions with Image++, the system can be the cornerstone of any enterprises marketing initiative or central system for a third party marketing management company.

Point Asignment
Participants each have their own account within a promotion and accumulate and redeem points from these accounts as prescribed by a pre-defined point assignment methodology. This methodology can be defined using a merchandise hierarchy for global assignments or at the discrete item level for more specific assignments and can be based upon dollar value or quantity. Points can also be assigned manually or via upload files for foreign transaction environments, including bonus point assignments. Point Invoice Forms can be printed and keyed into the system using the Invoice keying application for detailed point tracking and accumulation. The advantage of such a system over offline marketing campaigns is the ability to use customer purchase history in the definition of the point assignment methodology.

Statement Generation
Participants have the ability to have statements printed that are cumulative or prior balance forwarded with current activity. Statements can also be produced in group format where all entities that are children of the entity at that level are combined into one redeemable account. All of the reports and statements are definable and customizable, as they were defined in a Crystal Reports environment.

Image++ provides the digital document and media library that interfaces with the work flow. Media classes, document types and publishing controls for the system are provided and bound to the workflow and global search capabilities of the system as well as the outbound and inbound communications that are digital in nature such as e-mail attachments and facsimiles.

Image++ provides an easy, integrated way to add digital media and documents to the work flow and bind them with the system so that teams, management staff, customer and vendor communications are integrated.